What is DoubleYou
DoubleYou is an athleisure clothing brand specializing in apparel for the rapidly growing sport of powerlifting. By incorporating dynamic beach-inspired designs into modern, sleek performance gear, DoubleYou sets itself apart from the competition. We believe that feeling good in the gym is just as important as having high-quality training equipment, which is exactly what we do.
Where it all started
From its humble beginnings in a single college dorm room, DoubleYou Apparel has experienced exponential growth over the last couple of months. The journey began in June 2022, when work on the brand first commenced. By July, the official logo was established, and by December, the first DoubleYou item, a hat, was created. In April 2023, we partnered with our first powerlifting competition, producing 120 shirts, and the brand has continued to soar from there.
Giving Back
Seeing the tremendous positive impact from our initial partnership with a powerlifting competition, DoubleYou aimed to extend that same support to other brands and athletes. Since that first event, we have organized and sponsored countless competitions and sporting events to bring exposure and support to brands and athletes to help them reach their goals. Our mission is to inspire and support young powerlifters, gym-goers, and anyone striving to improve their lives and reach their full potential.